Black Pearl Group (“BPG”) is a market-leading data technology company that pioneers AI-driven sales and marketing solutions predominantly for the US market.
We’re dedicated to creating high-value, low-cost, data-driven sales and marketing products tailored predominately for the US small-medium business market. Our customers trust BPG to produce simple yet remarkably effective revenue growth tools.
These BPG Terms of Use (“Terms”) are agreed to by a customer who wishes to purchase, license or use the BPG products, including but not limited to, Pearl Diver, Black Pearl Mail and Newoldstamp (“Customer”). These Terms are effective as an agreement as of the date you sign up to use the BPG products.
Services and permitted use
Each Customer may use the BPG products and services to obtain data of unidentifiable visitors to the Customers’ sites (“Services“). The Customer shall use the Services in compliance with all applicable laws, statutes, rules, regulations, including but not limited to, all applicable privacy, “do not call, “do not mail, and similar do not solicit laws and regulations.
The Customer may place a pixel tag on the Customer’s site that is used to gather relevant information about the visitors to the site to assist the Customer in reaching its intended audiences. BPG grants to Customer a non-exclusive, nontransferable (except within their control), revokable license to the data received from the use of the Services. Customer shall use the licensed data for marketing and management purposes only and not transfer possession, right, title or sub-license the data to any third parties for any purpose.
Customer will only put pixel tags on Customer’s sites, and in no event shall include pixel tags on any website primarily engaged in pornography, gambling, or the sale of tobacco products.
The Services are provided to Customer based on domain name. If Customer does not own or control the specified Customer domain names, then BPG will have no obligation to provide Customer with the Services. BPG does not control the availability of any domain name Customer seeks to register or renew and will have no liability relating to Customer’s use of the domain name. Customer shall remain liable for any infringement of a third party’s rights or violations of any applicable laws with respect to the specified Customer domain name.
Silver Partner
If you are a Silver Partner (referral partner), Customer is obligated to provide the contact details of any customers that Customer refers or introduces to BPG. Failure to comply with this requirement will either necessitate Customer’s transition to a direct partnership tier, either as a Gold or Platinum Partner with BPG or result in no compensation. Such a transition will be formalized through the execution of a contract, representing an enhanced level of engagement and collaboration with the Company’s services and community. Be advised, transitioning to these elevated partnership tiers incurs associated costs. This policy is instituted to uphold transparency, trust, and the integrity of our partnerships, thereby fostering mutual growth and success.
Compliance
The Customer shall maintain on its sites, mobile apps, and other digital assets, a privacy policy which complies with all applicable laws. Which includes, but is not limited to, informing visitors to the sites of the placement of the pixel tags and what data is collected through them and include the intended use of the data. Certain jurisdictions have strong requirements, BPG suggests Customer reviews these requirements in detail. Customer warrants and indemnifies BPG, that Customer shall undertake the following regarding these Terms:
Permissions. Customer shall obtain and inform viewers as required by applicable law;
Mandatory Customer Privacy Policy wording. In addition to having a Privacy Policy as required by applicable law, the below mandatory wording is to be included: ‘Third Party Pixels and Cookies you visit or use our site may be used by our online data partners or vendors to associate these activities with information they or others have about you, which may include but is not limited to, your email address and phone number. We (or service providers on our behalf) may send communications and marketing to through the information received. You may opt out of receiving this marketing by visiting [insert your opt out]’.
Customer will use commercially reasonable efforts to prevent unauthorized use of the Services’ and to terminate any unauthorized use. Customer will promptly notify BPG of any such use.
Data Processing
This section applies if BPG processes subscriber data subject to applicable Data Protection Law on behalf of Customer as a processor while providing Services pursuant to these Terms (“Subscriber Data”).
As between BPG and Customer, Customer is controller of Subscriber Data, and BPG shall process Subscriber Data only as a processor acting on behalf of the Customer.
Customer agrees that (i) it shall comply with its obligations as a controller under Data Protection Laws in respect of its processing of Subscriber Data and any processing instructions it issues to BPG; and (ii) it has provided notice and obtained (or shall obtain) all consents and rights necessary under Data Protection Laws for BPG to process Subscriber Data and provide the Services.
BPG shall process Subscriber Data only for the purposes described in these Terms and only in accordance with Customer’s lawful instructions. The parties agree that these Terms set out the Customer’s complete instructions to BPG in relation to the processing of Subscriber Data and processing outside the scope of these instructions (if any) shall require prior written agreement between Customer and BPG.
Data subjects are any individual accessing and/or using the Services through the Customer’s account (“Users”); and any individual: (i) whose email address is included in the Customer’s Distribution List; (ii) whose information is stored on or collected via the Services, or (iii) to whom Users send emails or otherwise engage or communicate with via the Services (collectively, “End Users”).
Data collected of Subscriber and Users: identification and contact data (name, address, title, contact details, username); financial information (credit card details, account details, payment information); employment details (employer, job title, geographic location, area of responsibility).
Data collected of End Users: identification and contact data (name, date of birth, gender, general, occupation or other demographic information, address, title, contact details, (including email addresses), personal interests or preferences (including purchase history, marketing preferences and publicly available social media profile information); IT information (IP addresses, usage data, cookies data, online navigation data, location data, browser data); financial information (credit card details, account details, payment information).
Notwithstanding anything to the contrary in these Terms, Customer acknowledges that BPG shall have a right to use and disclose data relating to the operation, support and/or use of the Services for its legitimate business purposes, such as billing, account management, technical support, product development and sales and marketing. To the extent any such data is considered personal data under Data Protection Laws, BPG is the controller of such data and accordingly shall process such data in accordance with these Terms, the BPG Privacy Policy and Data Protection Laws.
Customer acknowledges that in connection with the performance of the Services, BPG employs the use of cookies, unique identifiers, web beacons and similar tracking technologies (“Tracking Technologies”). Customer shall maintain appropriate notice, consent, opt-in and opt-out mechanisms as are required by applicable Data Protection Laws to enable BPG to deploy Tracking Technologies lawfully on, and collect data from, the devices of End Users.
Customer agrees that BPG may engage Subprocessors to process Subscriber Data on Customer’s behalf. The Subprocessors currently engaged by BPG and authorized by Customer are listed below and subject to change.
Customer is responsible for reviewing the information made available by BPG relating to data security and making an independent determination as to whether the Services meet Customer’s requirements and legal obligations under applicable Data Protection Laws. Customer acknowledges that the security measures are subject to technical progress and development and that BPG may update or modify the security measures from time to time provided that such updates and modifications do not result in the degradation of the overall security of the Services purchased by the Customer.
Notwithstanding the above, Customer agrees that except as provided in these Terms, Customer is responsible for its secure use of the Services, including securing its account authentication credentials, protecting the security of Subscriber Data when in transit to and from the Services and taking any appropriate steps to securely encrypt or backup any Subscriber Data uploaded to the Services.
BPG DISCLAIMER. BPG ACCEPTS NO LIABILITY FOR BREACHES OF SUBSCRIBER DATA THAT ARE THE FAULT OF CUSTOMER. FURTHERMORE, CUSTOMER AGREES TO FULLY INDEMNIFY BMP FOR ANY CLAIMS OR PENALTIES INCURRED AS A RESULT OF CUSTOMER’S NEGLIGENCE, OR FAILURES TO COMPLY WITH ITS OBLIGATIONS UNDER THESE TERMS AND APPLIABLE DATA PROTECTION LAWS.
BPG may transfer and process Subscriber Data anywhere in the world where BPG, its affiliates or its Subprocessors maintain data processing operations. BPG shall always provide adequate protection for the Subscriber Data collected, transferred, processed, or retained in accordance with the requirements of applicable Data Protection Laws.
BPG shall ensure that anyone authorized by BPG to process Subscriber Data (including its staff, agents and subcontractors) shall be under an appropriate obligation of confidentiality.
Upon becoming aware of a material security incident, BPG shall notify Customer without undue delay and shall provide timely information relating to the material security incident as it becomes known or as is reasonably requested by Customer.
BPG shall (i) provide an up-to-date list of the Subprocessors it has appointed upon written request from Subscriber.
Upon termination or expiration of the Services, BPG shall (at Customer’s election) delete or return to Customer all Subscriber Data in its possession or control, save that this requirement shall not apply to the extent BPG is required by applicable law to retain some or all of the Subscriber Data, which Subscriber Data BPG shall securely isolate and protect from any further processing.
The Services provide Customer with a number of controls that Customer may use to retrieve, correct, delete or restrict Subscriber Data, which Customer may use to assist it in connection with its obligations under the applicable Data Protection Law, including its obligations relating to responding to requests from data subjects or applicable data protection authorities. To the extent that Customer is unable to independently access the relevant Subscriber Data within the Services, BPG shall (at Customer’s expense) provide reasonable cooperation to assist Customer to respond to any requests from individuals or applicable data protection authorities relating to the processing of personal data under these Terms. If any such request is made directly to BPG, BPG shall not respond to such communication directly without providing Customer with prior notice, unless legally compelled to do so.
If a law enforcement agency sends BPG a demand for Subscriber Data (for example, through a subpoena or court order), BPG shall attempt to redirect the law enforcement agency to request that data directly from Customer. As part of this effort, BPG may provide Customer’s basic contact information to the law enforcement agency. If compelled to disclose Subscriber Data to a law enforcement agency, then BPG shall give Customer reasonable notice of the demand to allow Customer to seek a court order or other appropriate remedy unless BPG is legally prohibited from doing so.
To the extent BPG is required under the applicable Data Protection Law, BPG shall (at Customer’s expense) provide reasonably requested information regarding the Services to enable the Customer to carry out data protection impact assessments or prior consultations with data protection authorities as required by law.
The below Subprocessors set out below provide cloud hosting and storage services; content delivery and review services; assist in providing customer support; as well as incident tracking, response, diagnosis and resolution services.