Website visitor tracking software

See who’s behind the clicks and how to connect with them

Unlock the potential to identify 10x more opportunities from your anonymous website traffic and pinpoint your most promising potential buyers with Blackpearl Diver. Regain full control of the sales cycle with confidence.

  Boost your sales with Pearl Diver’s

  • Anonymous website visitor identification
  • Detailed visitor information, including company name, industry, location, and online behavior
  • Opportunity generation and audience segmentation for improved targeting
  • Enhanced custom audience management for precise sales and marketing strategies
  • Direct integration with your preferred marketing and sales platforms via Zapier

  Focus on the hottest opportunities

Pearl Diver’s website visitor tracker not only turns site visits into prospects, but also enables you to create custom audiences using a wide range of filters. Seamlessly connect these audiences to your marketing and sales services through Zapier.

Additionally, Pearl Diver overlays this data with your email interactions, delivering a complete prospect overview. So now you can identify your most engaged prospects and have the tools needed to communicate with them successfully.

  Convert interest into action

Pearl Diver x10 probability to qualify an opportunity or make a sale by giving you visibility to fast-track deals and allowing you to connect within 5 minutes of a customer engaging with your email. You will know when your emails are being opened, your proposals are being read, and your website is visited.

Identify and prioritize opportunities with the greatest potential

Book a demo today and see how Pearl Diver can help you focus on the hot leads.

How it works

We’re tracking who visits your website and enriches their profiles. This dataset is matched with your email, highlighting where there is overlap between your website traffic and email interactions, providing you with the valuable insights you need to close your next deal.

Pearl Diver Flows – Sell to the best, grow the rest

Enhance your deal management

Identify, segment, and engage with your website visitors effectively, ensuring that no opportunity goes unnoticed. It’s the key to unlocking the full potential of your website traffic.

Custom audiences

Segment your website visitors using various filters on our user-friendly dashboard. Create custom audiences for precise sales and marketing strategies.

Automated workflow

Seamlessly integrate your audiences into your marketing and sales services through Zapier. Or export them to email as CSV files to supercharge your marketing activities.

Opportunity nurturing

Focus your time and resources on your most immediate website opportunities while ensuring you don’t miss out on potential prospective customers.

Create audiences from tracked visitors

Website visitor tracking software

What information does our visitor tracking software provide?

Our website visitor tracking tool provides 10x more opportunities via our robust identity network. Website visitors are identified and matched using an identity resolution graph powered by our world-leading data co-operatives that can return demographic and firmographic data to enrich a customer profile with up to 30 additional fields.

Just a few key data points Pearl Diver Provides:

  • Name of a person visiting your website
  • Professional or personal email address
  • Job title
  • Phone number
  • LinkedIn profile
  • Location
  • Company name
  • Company contact details
  • Company industry
  • Company size

Crafting hyper-relevant communications that close deals

You craft every email with a particular purpose and person in mind. So why not pair that email with a hyper-relevant banner to promote a special offer, testimonial, or supportive content?

By combining professional and consistent email signatures with email banners, our customers have seen click-through rates surpassing 16%! In addition, it allows you to actively manage your high-quality opportunities and current customers and give laser focus to scaled email and marketing campaigns.

Stop guessing and start making data-driven decisions with Pearl Diver

Book a demo with us today and start seeing who’s behind the clicks.

Get more than just a visit from your marketing dollars

Reach out to opportunities with buyer intent

Pearl Diver provides visitor intelligence that shows more than just visitor information. We help you identify your hottest inbound opportunities with multiple user sessions and provide you with email engagement data.

Powerup your outreach campaigns

The sales team will never miss an opportunity. Get precise tracking of high-prospect leads from your outreach campaign. We’ll send you notifications as they interact with your email and show their visits on our hotlist.

Retarget high-value traffic

Retargeted customers are 3x more likely to click on your ad than people who haven’t interacted with your business before. Now you can make sure it’s the highest value customers that do! Improve your marketing strategy performance by reducing your ad spend and wastage.

Create Demand. Cross-sell and Upsell

Your existing customers are 8x more likely to buy from you. Pearl Diver turns your email into a digital billboard for your business. The wasted space in email signatures is converted into a banner that promotes and sells your products and services. You’ll get alerted who clicks and when.

Opportunity management

Time kills deals. As a seller, you want to know if your emails are opened, your proposals are being read and your website is visited. Pearl Diver gives you visibility so you can fast-track deals – especially for those looking at your email or who have visited your site several times.

Back-in-market alerts

Wouldn’t you love to know when that person you were dealing with is back in the market? With Pearl Diver, you’ll know when they open your emails or proposals or visit your website.

Turn site visits into prospects

Our data platform helps identify 10x more opportunities from your anonymous website traffic.

Prospects into customers

Spot buying signals and know who is interested so you can take advantage of a hot opportunity.

Customers into repeat business
Know when existing customers are back in the market with our advanced tracking and real-time notifications.

Where is your next deal coming from?

Pearl Diver gives visibility where there used to be none. Know who, specifically, is visiting your website and how people are interacting with your emails.


What is website visitor tracker software?
Website visitor tracker is the software that allows you to track visitors on your website and provide additional data on every visitor that can be contacted and treated as a qualified lead.
How do website visitor tracking tools work?
You should install a unique tracking pixel to collect data directly from your website to start tracking website visitors. Then Pearl Diver accesses an identity graph across an ecosystem of strategic partners that uses customer personal identifiers to enrich a customer profile with up to 30 additional fields.
What are the benefits of website visitor tracking?
You can see who interacts with your website and email to reach your business goals through marketing automation and timely sales pitches. Also, this analytic tool will help your marketing team personalize their activities and increase your traffic conversion rates. In addition, your sales team will have access to highly qualified leads.
Is there a limit to identified website visitors being tracked?

Our pricing tier defines how many identified leads you are charged for. We do not limit the identified lead data from being provided to you, meaning if you go over your pricing tier benchmark for lead data, we will notify you to discuss pricing changes as needed.

How much does website visitor tracking software cost?

Pearl Diver pricing starts from $387 USD per month and includes a visitor tracking dashboard, hotlist, email tracking, and branding.