Pearl Diver is most effective for businesses with a US customer base. While identifying email interactions isn’t affected by country, identifying website visitors is available for US locations only.  

If you have any of these characteristics Pearl Diver can be a good fit – even one can provide a strong ROI. 

• Have invested in generating website traffic 
• Email is a key customer communication tool 
• High website traffic 
• High price product or service 
• Use email marketing to acquire and nurture leads 
• Actively follow up leads and deals 

1. Email interaction data 
2. Website visit identification 

 Email interaction data is sourced from your email metadata. Pearl Diver records the addresses of who receives, opens and clicks your emails. 

Website visitors are identified and matched using an identity resolution graph from leading data to provide demographic and firmographic data. These data sets are matched to highlight where there is overlap between your website traffic and email interactions.   

Whether the data you received is TCPA (Telephone Consumer Protection Act) compliant depends on how the data is collected and if the individuals included in the data gave their prior express consent for telemarketing calls or texts to be made to them.  

As TCPA is not transferable, the data can only be leveraged for enrichment, targeting and matching, unless you specifically obtain the permission from the user.

• B2B website visits (Business to business) 
• B2C website visits (Business to consumer) 
• Plain Text Email (PTE) 
• Email interactions 

• Typically, Pearl Diver will identify between 5-20% of visitors. This will vary for each customer and on any given time period. 

  On average for every 100 visitors, you’ll get 2-3 forms filled in. We can potentially multiply this number to add 10-15 prospect to your funnel. 

• Visitors you haven’t emailed: people who you haven’t been in email contact with, who’ve visited your website multiple times in the last 28 days.

  Visitors you’ve emailed: people who you’ve engaged with over email in the last 28 days, and who’ve visited your website multiple times in the last 28 days.

  Back-in-market: people who haven’t engaged with you for a long time (28 days or more) and have re-engaged (email interaction or website visit) in the last 28 days.

• Over time people change jobs, locations, email addresses etc. As a result, what is accurate today when it’s collected may not be accurate tomorrow when it’s used. Website visitor data is always moving. Each field is updated with the latest available data.

  Most email interaction data is highly accurate as it is sourced directly from the company’s email routing service. Opens and clicks data can be hampered by various factors, however Pearl Diver has proprietary algorithms to clean this data.  

Whether you need a consent string may depend on your location and the laws that apply to your business. If you operate in the European Union or California and are collecting and using personal data for online advertising purposes, you may need to obtain user consent and use a consent string to store and convey this information. It is advisable to consult a legal expert to determine the specific requirements that apply to your business.  

• Types of personal data collected: This should include a list of the types of personal data you collect, such as name, address, email, phone number, etc.  
• Purpose of collection: Explain the reasons why you collect personal data, such as for account creation, to provide services, for marketing, etc.  
• Data storage and retention: Explain where and for how long the personal data will be stored.  
• Data sharing: Explain with whom you may share the personal data, such as service providers, third-party advertisers, etc.  
• User rights: Explain the rights of the users regarding their personal data, such as the right to access, correct, delete, or restrict processing of their personal data.  
• Data security: Explain the measures you have taken to protect personal data from unauthorized access, misuse, and unauthorized disclosure.  
• Changes to the privacy policy: Explain the process for updating the privacy policy and the steps you will take to inform users of any changes.   

It’s important to note that privacy laws vary by jurisdiction and your privacy policy should be reviewed and updated as necessary to ensure compliance with the laws that apply to your business. 

A consent string is a standardized way of storing and transmitting user consent information, which enables advertisers and ad technology companies to understand and respect a user’s preferences for the collection and use of their personal information. Using a consent string helps ensure that user consent is accurately recorded and communicated, and it can help demonstrate compliance with the CCPA and other privacy regulations.