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Frequently Asked Questions

How does BlackPearl Diver work?
Pearl Diver shows you the people behind the clicks and how to connect with them. It gives you access to your most valuable sales and marketing data. With Pearl Diver, you’ll know who’s visiting your website and know who’s interacting with your emails.  

Pearl Diver’s point of difference is our powerful data analysis across email and websites. We combine your identified site visits data and email interactions data to find your most engaged prospects and customers and provide you with actionable insights.  

Is BlackPearl Diver right for my company?
Pearl Diver is for businesses serving B2B or B2C markets. It’s best suited for small-to-medium-sized businesses. 

Pearl Diver is most effective for businesses with a US customer base. While identifying email interactions isn’t affected by country, identifying website visitors is available for US locations only.  

If you have any of these characteristics Pearl Diver can be a good fit – even one can provide a strong ROI. 

  • Have invested in generating website traffic 
  • Email is a key customer communication tool 
  • High website traffic 
  • High price product or service 
  • Use email marketing to acquire and nurture leads 
  • Actively follow up leads and deals 
Can I create an admin BlackPearl Diver user with any email?
To create an admin user, you need to have an email address that is with Google or Microsoft 365. This includes @gmail emails. If you do not have a compatible email domain or a gmail/hotmail address we recommend to create one to enjoy Pearl Diver benefits. 
Where does the data come from?
There are two sets of data that are used and integrated in Pearl Diver: 

  1. Email interaction data 
  2. Website visit identification 

 Email interaction data is sourced from your email metadata. Pearl Diver records the addresses of who receives, opens and clicks your emails. 

Website visitors are identified and matched using an identity resolution graph from leading data to provide demographic and firmographic data. These data sets are matched to highlight where there is overlap between your website traffic and email interactions.   

Is the data I receive DCTA compliant?
Whether the data you received is TCPA (Telephone Consumer Protection Act) compliant depends on how the data is collected and if the individuals included in the data gave their prior express consent for telemarketing calls or texts to be made to them.  

As TCPA is not transferable, the data can only be leveraged for enrichment, targeting and matching, unless you specifically obtain the permission from the user.

What data do I get access to?
  • B2B website visits (Business to business) 
  • B2C website visits (Business to consumer) 
  • Plain Text Email (PTE) 
  • Email interactions 
How many visitors are identified?
  • Typically, Pearl Diver will identify between 5-20% of visitors. This will vary for each customer and on any given time period. 

    On average for every 100 visitors, you’ll get 2-3 forms filled in. We can potentially multiply this number to add 10-15 prospect to your funnel. 

What's included in the hotlist?
  • Visitors you haven’t emailed: people who you haven’t been in email contact with, who’ve visited your website multiple times in the last 28 days.

    Visitors you’ve emailed: people who you’ve engaged with over email in the last 28 days, and who’ve visited your website multiple times in the last 28 days.

    Back-in-market: people who haven’t engaged with you for a long time (28 days or more) and have re-engaged (email interaction or website visit) in the last 28 days.

How accurate is the data?
  • Over time people change jobs, locations, email addresses etc. As a result, what is accurate today when it’s collected may not be accurate tomorrow when it’s used. Website visitor data is always moving. Each field is updated with the latest available data.

    Most email interaction data is highly accurate as it is sourced directly from the company’s email routing service. Opens and clicks data can be hampered by various factors, however Pearl Diver has proprietary algorithms to clean this data.  

Can I see which pages from my website were visited?
Not currently. This feature is on our roadmap for development.
I have multiple websites / domains, can these all be included?
Pearl Diver can operate over multiple email domains and websites. See our pricing page for details.
How do my visitors give consent?
Pearl Diver requires your site has a consent string for your customers. Advice on this is included as part of your onboarding.
What is a consent string and why do I need it?
A consent string is a string of characters that encodes information about user consent for the collection and usage of personal data for online advertising purposes. Your consent string contributes to your compliance with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). 

Whether you need a consent string may depend on your location and the laws that apply to your business. If you operate in the European Union or California and are collecting and using personal data for online advertising purposes, you may need to obtain user consent and use a consent string to store and convey this information. It is advisable to consult a legal expert to determine the specific requirements that apply to your business.  

What information needs to be included in my privacy policy?
A privacy policy should include information about the personal data you collect, how you use it, and who you share it with. Specifically, a privacy policy should include the following information: 

  • Types of personal data collected: This should include a list of the types of personal data you collect, such as name, address, email, phone number, etc.  
  • Purpose of collection: Explain the reasons why you collect personal data, such as for account creation, to provide services, for marketing, etc.  
  • Data storage and retention: Explain where and for how long the personal data will be stored.  
  • Data sharing: Explain with whom you may share the personal data, such as service providers, third-party advertisers, etc.  
  • User rights: Explain the rights of the users regarding their personal data, such as the right to access, correct, delete, or restrict processing of their personal data.  
  • Data security: Explain the measures you have taken to protect personal data from unauthorized access, misuse, and unauthorized disclosure.  
  • Changes to the privacy policy: Explain the process for updating the privacy policy and the steps you will take to inform users of any changes.   

It’s important to note that privacy laws vary by jurisdiction and your privacy policy should be reviewed and updated as necessary to ensure compliance with the laws that apply to your business. 

I have CCPA guidelines in my privacy policy, why do you require a consent string?
The California Consumer Privacy Act (CCPA) requires businesses to obtain user consent for the collection and usage of personal information for online advertising purposes. While having CCPA guidelines in your privacy policy is a good step towards complying with the law, it is not enough on its own. 

A consent string is a standardized way of storing and transmitting user consent information, which enables advertisers and ad technology companies to understand and respect a user’s preferences for the collection and use of their personal information. Using a consent string helps ensure that user consent is accurately recorded and communicated, and it can help demonstrate compliance with the CCPA and other privacy regulations.