Easily own your data with Pearl Diver
Integrate your CRM with other tools
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How to connect your integrations to your CRM platform?
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Techbit is the next-gen CRM platform designed for modern sales teams
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Why using the right CRM can make your team close more sales?
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What other features would you like to see in our product?
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You may have heard that Google intends to do away with third-party cookies. This will limit the amount of information they can capture, leaving you with only scraps of data.
What are third-party cookies?
Third-party cookies have become a primary and important tool in the digital advertising industry. These cookies are used for tracking users’ online activities offering a more tailored experience and give advertisers an edge on targeting certain demographics.
What does this mean for you?
Your paid ads are not going to work as well. Ad networks, such as Facebook or Google, won’t have information about the types of visitors who come to your site, what they’re interested in, and what they’ll buy.
Long story short- you’ll still be paying, but for ineffective and lesser quality leads.
What can you do?
Start owning your CDP. Build highly targeted lists and give them to the ad networks to run better campaigns! The sooner you start building this data, the more targeted and refined your lists will become resulting in successful ads.
Using Pearl Diver to Stay One Step Ahead
Pearl Diver can be a great asset to help combat any struggles you may run into with third-party cookies going away.
By using Pearl Diver, you can create your own targeted lists to use for your ads. Easily segment your data by age, industry, income, etc. These are not only your ICP, but they’re interested buyers that were already looking at your website.
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